CPG products come with claims, certifications, and test results. Understanding what they actually prove shouldn't be so hard.
Baseclaim brings together AI-powered analysis and authoritative product information—turning complex evidence into clear understanding that can be shared and reused across commerce.
Evidence, understanding, and authority—connected.
Evidence from laboratories, certifiers, and brands or manufacturers remains linked to its source in a structured product trust record. AI-assisted analysis and expert review context remain connected to the evidence, with source attribution and authorized reuse preserved. Retailers, marketplaces, AI agents, and connected platforms can access relevant information within its scope and validity, applying their own requirements and decisions.
A product may already have laboratory test results, certifications, specifications, and a reviewed label. But when that product reaches another retailer or marketplace, the process often starts again.
Teams collect the same information, interpret it against their requirements, and make another decision.
Then the next organization repeats the work.
The same evidence. Repeated reviews. Disconnected decisions.
Vera brings product evidence, AI-assisted analysis, and expert review into one connected workflow—helping brands and retailers identify gaps, resolve issues, and move products forward faster.
Explore Vera Here’s what needs attention.
Product name and category
Certification not yet provided
Serving size differs from the product specification
Checking supporting ingredient information
Reduce repetitive preparation and identify potential issues earlier.
Turn expert feedback into clear requirements, connected responses, and trackable revisions.
Keep evidence, findings, feedback, and decisions connected across review rounds.
Vera helps teams understand product evidence. The Baseclaim API extends that capability—connecting information directly to laboratories, certifiers, and other authoritative sources, while making relevant evidence and expert-reviewed outcomes reusable across commerce.
Explore the APIAuthoritative product evidence
api/issue
Product Trust RecordIssued by Example Analytical Lab
Tested sample only+ Human ReviewOptional intelligence and expert review
api/resolveProduct onboarding
Product discovery
Product eligibility
Evidence reuse
Product catalog enrichment
Connected workflows
Illustrative future-state workflow using fictional product test data and an example laboratory, not a real integration or certification. Primary path: a laboratory issues an ingredient identity result for Daylight Daily Greens through api/issue. Baseclaim preserves the laboratory-issued Certificate of Analysis as authoritative source evidence, distinct from optional Vera analysis and human expert decisions. The COA is issued by Example Analytical Lab. The result applies only to the tested sample, not overall compliance or all product claims. Authorized retailers, AI agents, marketplaces, brands, distributors, and connected platforms resolve relevant information from the same record for product onboarding, discovery, eligibility, evidence reuse, catalog enrichment, and connected workflows. Each consumer retains its own decisions and access permissions. The optional reviewed outcomes are example expert decisions, not verified claims about Daylight Daily Greens. Label compliance depends on applicable review requirements, and claims substantiation depends on relevant evidence and expert review. These outcomes are not present by default and can only be resolved if reviewed and authorized. Vera may support the analysis, while human experts remain responsible for their decisions. Their contributions never overwrite the laboratory-issued evidence. Their use is not required to issue or resolve records; only appropriately authorized information is available to consumers. Vera also supports document-based analysis independently of direct-source integrations. Planned direct-source integrations and broad reuse of review outcomes are not represented as generally available.
Bring product evidence from laboratories and certifiers into Vera, with its source, scope, and validity in context.
Vera evaluates that evidence against a product's claims and requirements, helping human experts make informed decisions.
The resulting understanding can then be preserved alongside its supporting evidence and made accessible to authorized retailers, marketplaces, and AI agents.
Understanding that travels. Trust that connects.
Product test · Issuer, scope, and validity preserved
Evidence-linked findings and potential gaps
Evidence examined · Remediation requested if needed
Source evidence + authorized expert-reviewed outcomes
One illustrative combined workflow: a laboratory issues a source-connected test result through the Baseclaim API. Vera evaluates it against product claims and requirements. A human expert examines the evidence and findings, records a decision, or requests remediation. Relevant evidence and appropriately authorized expert-reviewed outcomes can then be accessed through the Baseclaim API by retailers, marketplaces, and AI agents, retaining attribution and review context. This illustrative workflow does not imply a live source integration, automatic approval, or a requirement for all Baseclaim API records. Baseclaim API evidence can be resolved independently, and each consumer retains its own decision authority.
Whether you're looking to simplify product reviews or connect authoritative product information across commerce, let's explore what Baseclaim can do for you.