Vera

Product compliance reviews, reimagined.

AI-powered compliance intelligence for brands and retailers, with human expertise at the center.

Vera brings product labels, supporting evidence, AI-powered analysis, and expert decisions into one connected workspace—helping teams identify compliance gaps, resolve issues, and move products forward faster.

Explore the Baseclaim API
Daily greens Product review
Daylight Daily Greens supplement jar showing the supplied product label
Product documents
Product specification.pdf✓
Ingredient details.pdf✓

Here’s what needs attention.

Vera evaluates your label alongside supporting product evidence.
Product identityAppears consistent

Product name and category

Organic claimEvidence needed

Certification not yet provided

Supplement Facts panelConflict detected

Serving size differs from the product specification

Gluten-free claimReviewing evidence

Checking supporting ingredient information

The problem

Product reviews shouldn’t slow everything down.

Getting a product ready for market means coordinating labels, specifications, test results, certifications, and supporting evidence—often across suppliers, manufacturers, consultants, and retailers.

Then come the questions. A missing document. An unsupported claim. A label change. Another round of review.

What should be a clear process becomes a cycle of emails, document requests, and repeated work.

One brand. Too many conversations. Endless follow-ups.

A brand is caught between separate conversations with suppliers, manufacturers, retailers, and expert reviewers. Requests travel out to obtain information; documents and clarification return; retailers and reviewers ask new questions. Every answer can create another follow-up.

  • Brand to Supplier: Certification needed.
  • Supplier to Brand: Certification attached.
  • Brand to Manufacturer: Confirm formulation.
  • Manufacturer to Brand: Updated specification.
  • Retailer to Brand: Evidence requested.
  • Brand to Retailer: Updated submission.
  • Reviewer / Consultant to Brand: Revision needed.
  • Brand to Reviewer / Consultant: Revised label.
How Vera works

From product submission to resolution. All in one place.

Vera gives your team a clear path through review, bringing product information, supporting evidence, AI-assisted analysis, and expert feedback into one connected workflow.

Everything your reviewer needs, in one place.

Upload your label, specifications, formulations, test results, and certifications. Keep them connected to the product, ready to find and reuse across reviews.

For your teamLess chasing documents. Less time preparing submissions.
VeraDaily greens Product & supporting evidence
Daylight daily greens product label
Product information

Daily greens

SKU: DG-001

Dietary supplement · Lemon flavor

Label attached
Supporting documentsConnected to this product
  • Product specification.pdfAttached
  • Ingredient details.pdfAttached
  • Test results.pdfAttached

See the gaps before they become delays.

Vera evaluates the label and supporting evidence against review requirements. See potential issues, missing support, and what still needs review before you move forward.

For your teamFewer surprises. Clearer preparation.
VeraDaily greens Preparation & findings
Here’s what needs attention.

Findings stay connected to the label and the supporting documents.

  • Product identitySource: product label
    Appears consistent
  • Organic ingredient claimNo supporting certification provided
    Needs evidence
  • Gluten-free claimChecking ingredient documents
    Still reviewing

Preparation findings support the expert’s review.

Know exactly what needs to change.

Experts examine evidence-linked findings and make review decisions. Your team receives specific requests connected to the relevant issue, instead of scattered comments in emails and attachments.

For your teamLess back-and-forth. More actionable feedback.
VeraDaily greens Expert feedback & requirements
Round 1 · Expert reviewChanges requested

Organic ingredient claim

Product label Supporting certification
Reviewer request

Please provide certification supporting the organic ingredient claim shown on the label.

What your team needs to doAdd supporting certification or revise the claim.

Fix the issue. Keep the context.

Respond to requests, add evidence, revise labels, and submit a follow-up round. Earlier evidence, feedback, and decisions stay connected, so you don’t have to reconstruct what happened.

For your teamFaster resolution. Less repeated work.
VeraDaily greens Brand response & follow-up
Round 2 · Follow-upAwaiting expert review

Organic ingredient claim

Round 1 request retained

Provide certification supporting the claim.

Brand response

Supporting certification added for your review.

Ingredient certification.pdf

New evidence submitted. The reviewer evaluates it and records a decision.

Why Vera

Less time managing reviews.More time moving products forward.

Reduce the operational friction around product compliance reviews, with a clearer process from initial submission through final resolution.

Move faster

Reduce repetitive review preparation and identify potential issues early, before they create additional delays.

Cut the back-and-forth

Keep reviewer requirements, supporting evidence, and brand responses connected—instead of piecing together feedback from separate emails and attachments.

One connected conversation
  1. Expert feedbackOrganic claim — certification requested
  2. Brand responseSupporting certification attached

Keep everyone aligned

Give brands and reviewers a clear view of open requirements, submitted responses, and resolved issues—without chasing updates across email threads.

Never lose the context

Keep evidence, feedback, revisions, and expert decisions connected across review rounds, so every follow-up builds on what came before.

Every review builds on the last
  1. Round 1Organic claim — supporting certification requested.
  2. Round 2Certification submitted for expert review.
Original requirement and review context preserved.
Expert review, built in

AI handles the groundwork. Experts make the call.

Vera organizes product evidence, evaluates requirements, and prepares structured findings—so compliance professionals can focus on the decisions that require their expertise.

When a reviewer requests a change, your team receives clear, actionable feedback linked to the relevant issue. Every response and follow-up stays connected to the original review.

One issue. One connected review.

Organic claim — supporting evidence needed

  1. Potential gap identified

    Organic certification not provided.

  2. Expert reviewerEvidence requested

    Provide certification or revise the claim.

  3. BrandResponse submitted

    Certification attached to the request.

  4. Expert reviewerAwaiting expert decision

    New evidence received. The reviewer determines whether the requirement has been satisfied.

Built for the way products are reviewed

A better review process for everyone involved.

Brand teams

Spend less time coordinating. More time resolving.

Prepare submissions, organize evidence, respond to requests, and track progress without juggling disconnected tools.

Prepare Respond Resolve
Retailers

A consistent approach to product reviews.

Bring supplier evidence, review requirements, and expert decisions into one workflow, making issues easier to follow through to resolution.

Organize Oversee
Expert reviewers

Focus your expertise where it matters most.

Use AI-assisted preparation and evidence-linked findings to reduce repetitive analysis, while retaining control over decisions and feedback.

Evaluate Decide
Vera + Baseclaim API

When intelligence meets authoritative evidence.

Vera helps brands and retailers understand the evidence behind their products today.

The Baseclaim API connects authoritative information directly from laboratories, certifiers, and other trusted sources.

Together, they establish a foundation for product trust that can be understood once and reused across commerce.

Explore the Baseclaim API
VeraAI Compliance Agent

Evidence analysis · Expert decisions

Baseclaim APITrust infrastructure

Authoritative sources · Provenance

Reusable product trust

Evidence
Structured product information
Provenance
Attributable sources & decisions
Defined scopeCurrent statusAuthorized access
RetailersPlatformsAI agents
Get started with Vera

Spend less time managing reviews.More time getting products to market.

See how Vera can simplify product compliance reviews for your team—from evidence collection and expert feedback to remediation and follow-up.

Let’s talk product trust

See what’s possible.

Tell us about your team and the product decisions you’re working on.